Innovation

Read how data-driven insights can help organizations uncover new approaches to their key challenges and deliver new innovations faster.

Fraud & Security Intelligence | Innovation
Seema Rathor 0
From data to decisions: What sets the intelligent bank apart

Banks face increasing vulnerabilities, including fraud, cyberattacks, regulatory pressures and rapidly evolving customer behaviors. To remain secure and resilient, financial institutions must do more than simply adopt new technologies – they must build intelligent, adaptive systems. This is where a data and AI platform becomes a critical engine – not

Advanced Analytics | Artificial Intelligence | SAS Events
Becky Graebe 1
On trust and responsible innovation: ‘Right now is an all-in moment’

Since AI is advancing faster than regulation and innovation is outpacing understanding, two principles must rise above the noise: trust and responsible innovation. That was the central message for industry leaders during another day of SAS Innovate 2025. Show host and recently named Chief Operating Officer Gavin Day said this

Artificial Intelligence | Innovation | Marketing
Mac Carlton 0
Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language

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