When most people think of AI, they picture futuristic technology taking over decision-making processes. But according to Jared Peterson, VP of Platform Engineering at SAS, the real value of AI isn’t replacing humans – it’s changing the way you work and run your organizations. Peterson’s presentation at SAS Innovate 2025
Not too long ago, whenever I heard the word ‘hackathon,’ I thought of Wreck-It Ralph from the Disney movies. Ralph was a video game character tasked with wrecking buildings, while Fix-It Felix would repair them. In Wreck-It Ralph 2, Ralph broke the internet. I used to think hackathons were only
Synthetic data has emerged as a powerful tool for overcoming the limitations of real-world data. The future holds great promise for accelerated innovation. With synthetic data, companies can now generate financial transactions, medical records or customer behavior patterns that maintain statistical relevance like real data. This emerging technology can help
Synthetic data generation, as its name suggests, is one component of generative AI. With this technology, marketers can generate artificial data sets that share the attributes and characteristics of real customer data. As marketers continue to expand their use of both traditional AI and GenAI, synthetic data generation reduces the
